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Is it persuasive?

 :: Life Style :: Fashion

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Is it persuasive?

Post by CharlesLewis on Wed Oct 13, 2010 7:30 am

Persuading is the power of advertising. One cannot think of advertising without a persuasive attitude. People have misunderstood the real aspect of advertising, and has taken it as something that makes people to buy those goods that are not really wanted by them. It’s been considered as something that forces people to discard the things well before they are useless. It is not so because, whatever advertisements says is not compulsory on the consumer.

There is a time lag between an advertisement being issued and the goods and services being bought. It’s the consumers who have to make the ultimate decision and act. Persuasion being the heart of advertising impels but does not compel him to buy. It convinces, but not forces anyone to go in for a particular product or service. It serves as a best and wise guide for decision making.

It’s the same in the case of photography models for hire. Even though plenty of models are waiting for an opportunity, there is no one in the market who compels them to stick on to a particular company or with a particular model or models. It’s the advertisers who are the ultimate decision makers in this aspect. Persuasion being the back bone, its presence will be there, but even then too there won’t be any compulsion for the advertisers in making the best selection.


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